Assignment. Read Preface, Introduction and Chapters 1 and 2. Prepare the Case "Wal-Mart Stores."  You should outline your case analysis so as to participate fully in the class discussion (this should be a one-page, typed document).  Be prepared to analyze the case by applying the appropriate tools relative to your reading.  Please use the Case Analysis Guidelines found at:  How to Analyze a Case Study

Outcomes:   After reading the material you should be able to discuss Strategic Management using the vocabulary of the discipline.  You should have an understanding of the Strategic Management Model and have a basic understanding of business ethics as they relate to the strategic management process.  You should be able to differentiate between integration, intensive, diversification, and defensive strategies.  Finally, you should be able to demonstrate your understanding (and the ability to apply) Porter's Generic Strategies. 

Assessment:  Case Analysis oral arguments with the ability to apply the appropriate strategic management tools in the discussion of the material.

Assignment- Read the Airline Simulation.   Establish a meeting with your team members to prepare for the first decisions regarding your company.  These decisions must be submitted (in writing or by email) by the beginning of next week's class meeting.  Read Chapter 3 on the Business Mission. Prepare for discussion on the Airline Simulation.  Discuss the team's strategy, purpose, goals and objectives. 

Outcomes:   After reading the material you should be able to discuss and apply the distinction between a vision and a mission.  You should also be able to discuss and apply the components of an effective mission statement. You should be able to articulate goals and objectives for the team's airline company. 

Assessment:   Exercise on analyzing and refining mission statements through the application of the conceptual material.  The articulation of goals and objectives for the team's Airline Company.  Articulation of initial strategy for the team's airline company. Articulation of the airline company's mission statement and vision statement.

Assignment:   Read Chapter 4 on the External Assessment.  Prepare the first written case analysis on "Southwest Airlines, Co."  Your written analysis will follow the guidelines at: How-To Analyze a Case.  You should also check the Text Web site: www.prenhall.com/davidsm.   Your case analysis should be submitted electronically to achelte@wnec.edu.  Your analysis will be graded and returned electronically.  The case must be turned in on or before February 9.   In order to "view" the instructors comments made electronically, you will need to have Office 97 or the viewer for Word 97.  The PC's in Churchill have You need to apply conceptual material from future chapters.  You also need to incorporate current data in your analysis.  You should use the library http://libraries.wnec.edu and the Internet for resource material.  Prepare airline decision #2.

Outcomes:  After reading the material and preparing the written case analysis, you should be able to understand, discuss, and apply the various elements of the external environment including: economic,social, cultural, demographic, environmental, political, and competitive forces.   You should also be able to discuss and apply Porter's Five-Forces Model.   Finally, you should be able to discuss and apply the competitive profile matrix (CPM).

Assessment: Written case analysis and discussion.  Decision results from airline company. 

Assignment:  Read Chapter 5 on Internal Assessment.  Prepare for discussion "Harley Davidson, Inc."   You should prepare a one-page, typed outline of your analysis. Prepare airline company decision #3.

Outcomes:  After reading the material and preparing the case, you should be able to understand, discuss, and apply the various elements of the internal environment including: key internal forces and the functional relationships among the business units. You should also be able to construct an Internal Audit checklist and perform an IFE.

Assessment: Discussion on Harley Davidson, Inc.  Decision results from airline company.

Assignment. Read Chapter 6 on Strategy analysis and choice.  Prepare airline company decision #4.  Prepare for discussion the case "Avon Products, Inc." You should prepare a one-page typed outline of your analysis.

Outcomes:  After reading the material and preparing the case, you should be able to understand, discuss, and apply the concepts associated with strategic analysis and choice mechanisms.   You should be able to construct a TOWS matrix, SPACE matrix, BCG Matrix, and an IE matrix.  You should also be able to construct the QSPM.

Assessment: Application of TOWS, SPACE, BCG, IE, and QSPM to Avon Products, Inc.  Decision results from airline company.

Assignment. Read Chapter 7 on strategy implementation and management issues.  Prepare airline company decision #5.   Prepare written Case Analysis #2 "Apple Computer Co."

Outcomes:  After reading the material and writing the case analysis,  you should be able to understand, discuss, and apply the concepts and issues associated with conflict, restructuring and reengineering, pay and performance strategies, resistance to change and human resources concerns upon strategy implementation.

Assessment: Written case analysis employing all tools of strategic analysis including issues involved in conflict, resistance to change, and human resources issues.  Airline company decisions.

Assignment: Prepare Airline company decision #6.  Prepare for discussion "Nike, Inc."  You should prepare a one-page typed outline of your analysis.  Read Chapters 8 & 9 (Issues in functional areas and strategy review, control and evaluation). 

Outcomes:  You should be able to apply the tools of strategic analysis. 

Assessment: Case discussion.   Airline company decision results.

Assignment: Prepare for Mid-Term Examination.

Assignment:  Prepare Case Carnival Corporation for class discussion.  Airline company decision #7.