Students are expected to be reading the Wall Street Journal, Fortune, Business Week, and/or other appropriate trade periodicals on a regular basis. Students are required to use the Internet and library (http://libraries.wnec.edu) for research purposes. The text author provides several URL’s of business organizations covered in the text and case material. Additionally, students will be expected to provide up-dates to the case analyses throughout the course.

The Hershey Foods Case is the "cohesive" case that runs throughout the text. For additional information, please visit: Hershey's. http://www.hersheys.com

Each Chapter has associated exercises through the Prentice Hall web site for the text. You can refer to this site and follow the instructions by going to: http://www.prenhall.com/davidsm

2.  JR. Smith & PA Golden, Airline: A Strategic Management Simulation.   Third Edition.  Prentice Hall.

The use of the Internet and E-Mail are integrated in this class so as to enhance communication and access to information.  Students are required to utilize email and Internet technology.  All students are eligible to use the computer pc lab on the third floor of the Churchill Building where each computer has a high speed connection to the Internet.  All students are eligible for "e mail" accounts through the College.  For further information, contact the computer center.  The use of the Internet for research purposes greatly enhances the effectiveness and efficiency of the research process.  The course is case-oriented and requires students to gain access to current information on the company featured in each case.

Written Case Analyses are due when specified. . These are three to five page summaries of (1) the main strategic issue facing the company -- there may not be a "problem" with the company; however, each case is designed to provide analysis of a strategic issue, (2) what course of action the organization should pursue to address the issue defined in (1) above, (3) how material from the chapter is related to the case (4) financial ratio analysis consisting of three ratios from separate categories for a minimum of three years accompanied by a brief explanation and (5) an update of the case (sources should be cited and references listed). The purpose of these summaries is to focus the student’s reading and to stimulate broader thinking of the issues. No Case Analyses will be accepted after the due date. Three cases will be counted for this portion of the grade. These analyses must be typed. It is highly recommended that you submit your analyses electronically.

I suggest you group the five sections discussed above under subheadings. Grammar and reference format will be part of the grade. If there is no financial data in the case, do not calculate part (4). If financial data is given for only two years, calculate the ratios for two years. I

The mid-term examination will consist of a short case (article) and a series of questions. The article will be distributed the week prior to the scheduled exam.

Team Case Analysis:

Students will be grouped into teams (number to be determined by class size). Each team will prepare a written and oral presentation to be delivered during the last class meeting(s). Time will be provided during scheduled class meetings for teams to coordinate their activities. Outside of class time is expected to be managed by team members.

Each team is free to propose a company for analysis.  These proposals should be submitted to the Professor by the fourth class meeting.  The Professor reserves the right to veto a company selection.  In the event of multiple submissions of the same company, the order in which proposals are received will determine which team will present the company.  Each team must present a different company.

Students will be grouped into teams and will engage in the simulation on a week to week basis.  The instructor will provide feedback to each team on their performance each week the simulation is played.

Electronic Portfolio:

Each student will create, with the instructor's assistance, an electronic portfolio which will be published as part of the classes' web page.  Each student's page will include a photograph, a resume, strategic goals (5 year plan) and objectives, written case analyses, and their team's presentation.

The following college policy applies: "Honesty in all academic work is expected of every student. This means giving one's own answers in all class work, quizzes, and examinations without help from any source not approved by the instructor. Written material is to be the student’s original composition. Appropriate credit must be given for outside sources from which ideas, language, or quotations are derived."

(Be sure to footnote any material that is derived from outside sources).